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Hours
CONCERT
PIANO MUSIC
Concerts &
Church Services
Flexible Hours
Studio Sessions
Mon-Fri 9am-5pm, some Saturdays

GENERAL
STORE
Phone Orders &
Deliveries
Mon-Fri 9am-5pm

CONSERVATORY
OF THE ARTS
Lessons
Mon-Fri 9am-5pm

CALL
(831) 475-1811
WRITE TO:
P.O. Box 365
Capitola, CA 95010
Practical Elegance, 19th Century Style
Practical Elegance
19th Century Style

General Store


View Crate

Acquire goods and enjoy living a simpler lifestyle through products inspired by 19th century country living. Special care has been taken to offer well-made products with rich colors and natural materials with little to no plastics or toxins. Influences include the Victorian era, 19th century Europe and California, and Ancient Egypt.


STATUS UPDATE - As of March 31, 2024, the warehouse is 95% settled into after the transition away from 720 Capitola Avenue. Products have been added to the new home division, including oriental rugs, drapery hardware and curtains, copper pots, glass knobs, select furniture and more! Online ordering is still getting prepared for you. If you are a former customer from Capitola Avenue and know what you'd like to order, you can place an order over the phone. If you are new and would like to chat about what's available, please do get in touch by calling (831) 475-1811. Thank you for your patience! ~ Anna


Products

BEADWORK

  • Custom Jewelry
  • Beads
  • Findings
  • Looms
  • Stringing
  • Tools & Supplies

CHRISTMAS

  • Bags & Stockings
  • String Lights

CONFECTIONS

  • Chocolate Coins

SINGLE MEDICINES

  • Homeopathics
  • Bottles, Misters & Vials

THE HOME

  • Bathroom, Bedroom & Dining
  • Kitchen & Study
  • Broom Cupboard & Laundry Nook
  • Linen Closet
  • Pantry & Wardrobe
  • Drapery, Hardware & Lighting
  • Rugs & Storage

PACKAGING & LABELING

  • Custom Packaging
  • Bags
  • Boxes
  • Labels
  • Tissue

SURF ROUTINE

  • Surfboard Bags
  • Surfboard Leashes
  • Surfboard Wax
  • Beach Towels & Blankets
  • Lawn Chairs
  • Car Storage

CONFECTIONS

  • Chocolate Coins

SINGLE MEDICINES

  • Homeopathics
  • Bottles, Misters & Vials

THE HOME

  • Bathroom, Bedroom & Dining
  • Kitchen & Study
  • Broom Cupboard & Laundry Nook
  • Linen Closet
  • Pantry & Wardrobe
  • Drapery, Hardware & Lighting
  • Rugs & Storage

PACKAGING & LABELING

  • Custom Packaging
  • Bags
  • Boxes
  • Labels
  • Tissue

SURF ROUTINE

  • Surfboard Bags
  • Surfboard Leashes
  • Surfboard Wax
  • Beach Towels & Blankets
  • Lawn Chairs
  • Car Storage

Delivery/Pickup Rates

~ Rates decrease as order subtotal increases ~

Order Pickup

  • Approved Customers ~ 0 to $15

Delivery by Hand

  • Within Capitola/Pleasure Point ~ $0 to $25
  • Surf Spots - Eastside/Westside ~ $0 to $60
  • Outside Service Area ~ $75/hour
  • Custom Options ~ Please call

Consultations

Complimentary up to 1/4 of an hour, then $75/hour

Payment

  • In Person ~ Cash (5% off) or Check (2.5% off)
  • By Phone & Online ~ Card
  • By Mail ~ Check (2.5% off)

Rescheduling & Cancellations

You may reschedule or cancel your delivery or pickup within 2 or 5 business days, respectively. Otherwise there is a $75/hour fee to restock items and make up for lost travel time. No-shows are charged the same with a minimum $75 fee.

Village Values Members

Loyal customers enjoy increasing discounts for life, capping at 15%.
Locals of Capitola & Pleasure Point - For every $100 spent, you receive a 1% discount.
Locals of Santa Cruz County - For every $200 spent, you receive a 1% discount.
Locals outside of Santa Cruz County - For every $300 spent, you receive 1% discount.


Updated April 25th, 2024